Hi %%name%%
Welcome to your Internet Marketing training area.
I am going to make sure you get started out on a
solid foundation so you can work at home and do it online. The
journey isn’t easy, but it is very convenient. You can work
generally speaking wherever and whenever you want. That’s
something most folks dream about. The bad news? It does take
focus, and discipline. The BEST news.. the investment of money
is not very high. Five hundred to fifteen hundred dollars will
go a long long way.
I’ll be going over many topics with you in this tutorial. First,
about establishing your own website (recommended). We’ll take a
look at how to make a Blog and make money from it. How to get
involved with “affiliate marketing”. How to sell what is called
Master Resale Rights products. How to make a product of your
own. How to get Traffic, and a whole variety of topics that will
open the door and your eyes to what has to be the greatest
profession on Earth – Internet Sales from wherever your laptop
or desktop computer resides.
One word of caution. These tutorial will give you a concrete
direction to head, and will take you by the hand and make sure
you are doing everything correctly, in the proper order.
However, you will have to research, on your own, each topic more
thoroughly after I introduce you to them. Without that you will
be left guessing and confused. These tutorials will make it a
whole lot easier to succeed, but you will have to put in the
extra work and research on each topic yourself as well. That
said, let’s move on!
Welcome aboard!
Lets Begin...
HOSTING
Although you will be told time and time again that you do not
need a website of your own, actually you will be 99% better off
if you do have one. It will open up doors that you can’t imagine
right now, but later down the road, everything from blogging, to
building a base of leads to sell to, to reselling products will
be a whole lot simpler if you get “hosting”.
The one and only one solution I recommend for all your Internet
Marketing business, is netprosoft, where you get everything that
you need in just one place. You get Web Hosting, Email Marketing
Autoresponders, Ecommerce Solutions, Affiliate Managment System,
Download Managment, and much more... everything in one place.
There are other well known names of hosting in the market
but in general I’d recommend Netprosoft because you get
everything you will ever nead in one place.
Before signing up, think up a unique domain name for your
website. It should be fairly broad in scope in case you shift
focus. For instance, if you name the site
BestGolfTipsOnEarth.com, and then decide to switch to a focus on
Gardening, Blogging, or Twitter as your “niche”, then you’ll
need a new name! Instead try MyGreatDigitalProducts.com or
something like that. Generic. Should you only choose .com? and
not .net, or .me, or .org, etc? Well, most folks remember .com
the best, but that is hard to answer. I mostly get .coms myself
and add “MY” or “YOUR” to the beginning of the name to make it
unique.
You can check for the best hosting an all in one solution HERE
I usually use Godaddy, or Namecheap when purchasing a domain
name.
Web Page editor and FTP
software
One thing you will
need when making simple web pages of your own, also known as
“mini-sites”, and for other very simple tasks, is a web page
editor. While you can do it in Microsoft Word, Wordpad and other
text editors, many folks choose to start out by download the
free program called Kompozer, formerly known as NVU. The
Graphical User Interface makes it very easy to use, but it is a
powerful program. There are tutorials on how to use it online as
well.
One way you will use Kompozer in a very simple fashion is to
change the name on sales pages so that YOUR name appears on
them. You can do other simple tasks like changing the price,
adding a “form” from your autoresponder so you capture folks
information such as their name and email, and more. These are
all basic functions that are simple to do, and you should make
sure you learn to do them as we progress. So go download what
could be the best freebie ever, Kompozer, and have a blast!
Another necessary evil
in learning the basics of marketing online is to be able to move
files from your computer to the host computer and vice-versa.
Many folks may recommend using cPanel, which offers a variety of
things you can do. However, I’d like to focus on the very simple
file-moving system called FTP. FTP dates back decades, and is
completely free if you do search for an ftp client. With the
free Kompozer softare you also get and FTP manager. Just
like any file manager, you get to view both your own computer’s
hard drive, and the host computer. You then drag the files back
and forth, whether you want to upload or download the files you
have altered.
Blogging
The very first thing
you should consider starting with when it comes to making money
online is blogging. If you establish a blog, not only is it
free, but you can monetize it in several ways.
What is a blog? A blog, originally known as “weblog” is a
continuous string of posts that you make about whatever you want
to talk about. It can be reviews, information about your
particular niche, or just what your thoughts are on the world at
hand. If you are sharing valuable information in a particular
“niche” you can actually get sponsors to post ads on your blog.
However it is easier to monetize your blog in other ways.
For instance, there is Google. Google has the “Adsense Program”,
named because the ads actually “sense” what you are blogging
about and match the topics accordingly. I will have more
information on Adsense for you shortly. There is also something
very smart that you can do. You can advertise other people’s
products on your blog, by being an “affiliate” for them. I’ll be
going over that as well. For now, the most common thing to do is
to get your free “Wordpress” blog and install it on your server.
That isn’t very hard to do.
With your account at
Netprosoft hosting, you can install as manu Blogs that you need
with just 1 click of the mouse. So go ahead and if you sugned up
for your Netprosoft account, check the Wordpress installation
section and see yourself how easy it is...
Google Adsense
There is no doubt that
you have seen those little “mini-ads” that pop up on websites
throughout the web. Those little ads are something that you may
someday place yourself on other people’s pages. For now, though,
consider this – if you take those ads and place them on your
blog, or your website.. YOU will get paid anytime somebody
clicks on them!
Go ahead to
http://Google.com/adsense and sign up for their Adsense
program. Take your time and look around a bit.
If you have not already started your Wordpress blog, then you
can go to Blogger.com and start a free blog there. (Wordpress is
more versatile, so prepare to move to that eventually). Whatever
topic you choose to write about on your blog, the ads that you
are going to place will act like a chameleon and those ads will
match that subject. (Thus “Ad-sense”)
Now go ahead in and practice making the little ads, and copying
and pasting the proper code onto your website or blog. Make sure
that you familiarize yourself with Wordpress, or Blogger enough
so you know how to do this. I’m leaving some of those fine
details up to you to research.
Some topics you choose to write about will actually be more
lucrative than others. For instance, if you were to write about
criminal law, there would be attorneys advertising their
services which would yield a higher payout per click! Still, I
suggest you write about a subject that you enjoy. The only
challenge left is getting traffic to your website or blog so you
can get those clicks!
Autoresponders
Although they aren't THAT
expensive, most newcomers shy away from the inevitable... you
HAVE to get an Autoresponder to be really successful. You see,
your goal is to not only make sales, but to build up a list of
followers to sell to time and again. You may form a bond with
them, so that they become even more than just customers, but the
point is, without them, you can't really be guaranteed to make
continuous sales. Your autoresponder will be the place where you
email lists will reside, and you will be able to send them
messages from there.
As I recommended earlier, with Netprosoft, you get your own
Autoresponders that goes hand in hand with the rest of the
services you get there. There are of course bigger
companies of Autoresponders on the market but in the last few
years they gotten a bit pricey.You can still pay under $20 per
month for their service, but as your list grows, your costs will
grow quickly as well.
Once you get your
Autoresponder service become accustomed to it through the
in-house tutorials they have for you. It is vital you understand
it inside and out. You will be able to send out "broadcasts" or
"blasts" as they are called whenever you wish to your entire
list of leads, OR you can schedule them to go out in timed
intervals known as "followups".
Don't skimp on this. If you get roped into another Autoresponder,
you not only are likely to end up with one of these two down the
road, but you may lose your list when you make the switch.
Check the best solution you can find right HERE
Clickbank
One of the first
things you will want to get involved with is affiliate
marketing. Although you need to drive traffic to your website,
blog, or “mini-site”, getting set up with a Clickbank account is
very important. You see, Clickbank is a huge marketplace of
e-products. Someday in the future you may actually make one of
those e-products and place it on Clickbank for other affiliates
to sell. For now, you are going to want to take products and
sell them to others, and you will make a hefty commission,
usually at or over 50%, for each sale.
If you go to Clickbank.com you will find it remarkably easy to
establish an account. The most difficult part will be choosing a
name that may not already be taken. Keep in mind that later on
you may use that name when you sell a product, so don’t make it
too funky. Something marketing related like myproducts would be
good. I believe it is limited to 10 characters.
Now head on over to the Clickbank “marketplace” and you will see
that it is divided into various “niches”, or areas of interest.
You will be able to create what is called a “hoplink” for each
one of those products, that would lead to paying YOU the
commission if you were to sell that product. Clickbank recently
introduced a way to “cloak” your hoplink so that people will not
be able to easily figure out the product name, and place their
own affiliate id into this url instead of yours.
There are a huge number of ways to decide on which products to
sell, but it depends of course on what you plan to focus on with
the subscribers that you will eventually be getting and
repeatedly “making suggestions” (selling) to. One thing to look
for in product is a high “gravity” meaning that a lot of other
affiliates are promoting the product, not just the product
owner.
As with most of these newsletters, I’m pointing you in the right
direction, but it is up to you to find out as much as you can
through the Clickbank marketplace itself and through forums.
Forums
The one Internet
Marketing forum that has withstood the “test of time” is known
as the “Warrior Forum” at http://warriorforum.com. I have great
news and not so great news about that forum. The great news it
really IS a place where you can get your questions answered. It
is also a place you can introduce new products an a section
called Warrior Special Offers. It is also a place you can “kind
of” get the word out about your own new releases.
That brings us to the bad news. Because the nature of Internet
Marketing can be so “spammy”, with folks jumping in with offers
all over the place, it tends to bring down the quality of the
discussion if that happens. So, the Warrior Forum “police” as I
call them will be scrutinizing every post of yours. If you so
much as hint that you are pushing your product outside of the
Warrior Special Offer section, the entire “thread” including
your initial posting will be annihilated.
One thing you should keep in mind is that folks tend to be
overly positive and overly negative about certain products when
they are asked an opinion about them, to the point where it is
hard to make out the forest from the trees. However, the Warrior
Forum is the absolute best place to establish potential
partners, and to simply ask questions and learn about what may
be a stumbling block for you. Use. It.
Squeeze Pages
The not-so-secret,
secret in Internet Marketing is the use of Squeeze Pages. Those
are the little minisites (mini web-sites) that are just one
page, where you offer a freebie or some other sort of incentive,
in exchange for the reader’s name and email. Sometimes you may
just collect their email, the name is handy (for personalization
later) but not crucial.
The best squeeze pages, also known as opt-in pages are simple
with a big fat headline and as few words as possible. A video on
a squeeze page can work wonders as well.
Squeeze Pages are the heart and soul of Internet Marketing
because they are the very easiest vehicle to use to start
building a list of leads, or subscribers for yourself. The best
way to get started is to get a hold of something called a
“Master Resale Rights” product, with “giveaway rights”. That
means you can purchase this product (sometimes you can even get
it for free (rare), and you can then start giving it out using
your squeeze page.
Where can you find Master Resale Rights products, you won’t have
to look hard, if you join a “Giveaway” which is what we’ll
discuss next.
Giveaways can get you
started
In the "Squeeze Pages"
section above I mentioned that you can’t easily find products
with Master Resale Rights to “give away”. The same holds true if
you join an Internet Marketing “Giveaway”. However, follow me
for just a moment as I take you through a journey of something
you can do that will be very useful to getting started.
You see, dozens, sometimes hundreds of Internet Marketers just
like you want to get you to opt-in to THEIR squeeze pages, as
they offer you free gifts in these giveaways. A quick Google
search will lead you right to the Giveaways. Some of the most
popular include the Easter Giveaway and the 12 Days of Christmas
Giveaway, but they are held nearly year-round.
Even though later on, you will use Giveaways for this very
purpose, right now, if you pick up some free products, and sign
up to a whole bunch of “lists” from these other marketers,
chances are it will be just a matter of days before you get YOUR
hands on products with Master Resale Rights. You can then use
THOSE products with YOUR squeeze pages and get a list going.
One note, even though it will be tempting to “opt-out” of these
lists, as you will be hit with a lot of email, don’t be too
hasty. Some of the very best deals and information will come
through these sometimes annoying emails. It is best to wait and
see which marketer’s style you like, and which you don’t before
dumping off their newsletter or mailing list.
Now that you know the
power of the Giveaways by actually getting some free gifts and
opting in to the “lists” of several marketers, you are almost
ready to turn the corner and submit a gift to the Giveaway
yourself!
After a couple of weeks on the various lists of these other
marketers, you will no doubt be given the opportunity to buy
“Master Resale Rights” products. Some of these will actually
have “giveaway rights” that will let you give these gifts away,
so that you can start building your list when other budding
marketers download YOUR gifts.
At this time you need to do a couple of things. First, make sure
you are very comfortable making a “squeeze page” and a “download
page” with your editing software. You need to be able to take
the opt-in “webform” from your autoresponder and embed it into
the squeeze page that folks will go to when they try to get your
free gift.
Secondly, in order to qualify to give away these eproducts, you
will have to invite folks into the giveaway and get them to
join, or your gift will be removed. In order to do that , you’ll
have to start joining some of the list building sites.
In the next section,
we’ll discuss what they are, and what you’ll need to do.
List Building Sites – How
to Use Them
List Building sites do
not work all that well, but well enough to get your word out to
at least enough people so that you will be able to survive in
Internet Marketing. Even though the upgrades can be a bit
pricey, they are worth it, since this is a sure-fire way to get
opt-ins, if not a few sales.
Some of the sites I’d recommend are Listbandit.com ,
Listauction.com , Listjoe.com, ViralUrl.com ,
Viraladsunleashed.com , Mailingadsdepot.com , And Listcube.com
Those are just for starters. You need to strongly consider the
one time offers that allow you to send a system email to a set
number of subscribers at various intervals.
Once you do this, you’ll have a huge, albeit “weak” set of leads
at your fingertips to mail to. This is a great way to get a
jump-start with your giveaway-submission which we will go back
to in the next subject.
List Building Sites –
Giveaways
Now that you have
joined the various List Building sites (and hopefully upgraded
in some of them) it should be no problem getting the word out
about a free giveaway that you have discovered. After submitting
a gift to the Giveaway , and having it lead to a squeeze page of
yours, you will be obligated, when the giveaway officially
begins, to promote it to those list building sites of yours so
you can get at least a few people to sign up. This will allow
your gift to stay in the giveaway for as long as it runs,
usually 1 to 4 weeks. If you have a chance to upgrade in the
Giveaway, as a contributor, you will likely be able to get your
gift placed “higher” so it will be seen more times. Do that if
the price is reasonable, it will help to build your list.
Join as many of these giveaways as you can to build your lead
base to at least 750, that way, when you later on do “ad swaps”
with other marketers, you will have at least hundreds of people
to promote to.
Every giveaway is a little bit different, but they usually run
off of a similar “script”, there are only about 3 or 4 out
there. So, once you become accustomed to one, you will become
comfortable with many of the others.
When you become extremely advanced you can consider running a
giveaway yourself, although the market is starting to become
saturated, slowly but surely.
In the next subject we will talk about selling to that list you
are building.
Selling Master Resale
Rights Products
You’ve already learned
how to give away those products that had “giveaway rights”, well
now it is time to learn how to sell your Master Resale Rights
products that you have been buying, hopefully at a reasonable
cost. You may recall from the earlier issues, that you became
familiar with that market because you joined a lot of “lists”
when you partook in a giveaway as a user (not as a contributor,
later on).
In order to sell your product to that new list of yours that you
are building (we will go over other traffic methods shortly) you
need to take the sales page that came with the Master Resale
Rights product (most come with them), and change it just a
little bit to include your name, etc.
The key to this whole sales process is sending people to that
“landing page” where they will buy the product by tapping on a
payment link which you will also have to provide. Make sure you
have a Paypal account, and are comfortable developing a “payment
button” so you can copy and paste that code into your sales page
near the bottom, so folks can buy your product. This will take
some practice as you learn to edit the sales page in Kompozer,
and you learn to make a payment button and get it on to the
sales page.
You will also need to either copy and edit a “download page”
that is provided with the Master Resale Rights product, or make
your own, so that after someone buys, they get sent to the
download page directly via Paypal. (With a Netprosoft account,
you get all this inside the members area and automatically)
Although this is easy once you get the hang of it, it will take
a day or two of very concentrated study on your part to get this
all down right, since you will have to use your FTP program and
make sure everything is going to the right place, etc. You will
also need to test your paypal button and the whole sales
process, so you may want to do this with a second paypal account
or a friend’s paypal account, setting the price on one payment
button to only a few cents to test.
This is the most rewarding kind of sale to make because you can
keep all of the money you get less the Paypal fees. You don’t
have to share the commission with the vendor, since you ARE the
vendor. In the next subject, we’ll take a look at other ways to
get traffic to your site so that you can make these sales. So
far, your list is still pretty small, and consists of mostly
“freebie seekers” who came onboard through the giveaways. That
doesn’t mean they wont buy anything, but its time to continue to
build your list of subscribers.
Getting Free Traffic to
your sites
In addition to getting traffic to your site through the
giveaways and through the “list builders”, there are dozens, if
not hundreds of ways to get traffic, many for free. Let’s talk
about some of them. Article marketing is very popular and really
does work, but takes a lot of work. Video marketing works very
well, but also takes a lot of work to get videos you make of any
kind up onto Youtube and other sites. There are services that
will submit the videos automatically. Viral marketing is
something you should check into. You hand out something for
free, but links to your product, and your “list” are embedded in
the product. If you can for instance develop a product that
others can submit to a giveaway, you may be able to get some
incidental traffic that way. If you can find a way to have a
piece of software that is given out for free, somehow lead back
to YOU, you will be golden.
Ad swaps can be very effective. That is when you go on a forum,
such as the warrior forum, and direct message someone you think
may be a marketer who has a list that is comparable to yours.
You each agree to promote each other’s squeeze pages to your
lists, and they both grow as a result.
Social marketing is great except you usually have to siphon off
members from your social sites to your list. The best way to do
that is to develop relationships with them, which can take a lot
of time. However, Twitter is very popular right now, and I can
teach you some tricks to build a very targeted group of Twitter
followers, who you can eventually turn into list members. I’ll
address that in the next subject.
Twitter Tricks – There
are many
One of the coolest
things about the now very popular Twitter is that there are a
variety of free tools that let you make it work in your favor as
a marketer. For instance if you use the tool called Twollo at
twollo.com you can find folks talking about the subjects that
you want to focus on.
Assuming for a moment
you will be selling products to other Internet Marketers like
yourself, and not some “other niche”, then you would look for
people talking about Internet Marketing, blogging, and other
marketing related terms. First you of course need to establish
an account, or two in Twitter. Then using Twollo and
TwitterSheep, make sure the folks you follow are talking about
the subjects you are interested in. As you follow various
Twitter users, they will often follow you back, about half the
time, or a little more. That means you will actually get
followers automatically. Start joining the various discussions,
and more people will follow you. You want eventually to keep the
number following you above the number that you are following. If
you do that, Twitter will allow you to grow and grow.
Finally, once you have a large enough following, you will want
to frequently discuss Internet Marketing and explain why you
have a list that people will want to join. Whether it is because
you are giving something away for free, or some other reason,
they will eventually join your general marketing “list”. In
order to help automate those messages, you should consider using
the tool known as TweetLater. But don’t abuse it, it is for
automatically sharing content too, not just blatant attempts at
making sales.
In this point, you are now ready to start making regular
sales to your “list” . In the next Subject I’ll explain how to
use your autoresponder to do just that.
Marketing to Your New
List
By now you
should have been able to build a list of leads. In order to
monetize the list, you need to treat your list members right.
Feed them with updates, similar to these that you are reading
here, to help them out, to help them get started like you.
Alternately, you can provide offers, often of low-cost items at
first, that you think they would be interested in. I would not
recommend pricey items above $100 until you gain a large
following of 2,500 or more.
There are two ways to “speak” to your list, One is through
the “followup” , or timed feature where your emails go out at
regular intervals. You stack those emails up ahead of time with
information or even sales pitches. When new members come onboard
your list, they will run into these emails from you at various
pre-determined times such as Day1, Day 3, Day5, etc.
The other way is through “blasts” or “broadcasts” that you make
as you release new products. Simply put, that means you speak to
your entire subscriber base whenever you feel like it. If you
want to point them to a timely blog post you made, or you want
to sell them something special, these blasts will be your main
vehicle for getting the message out!
It is preferable NOT to send out more than one of these per day,
although some marketers send out 2 to 3 daily. Try to keep it up
at least once per week, or your list members will think you are
a flash in the pan, someone who is not working at this
full-time.
You will get folks “unsubscribing” from your list with almost
every single email you send, so don’t stop trying to buid your
list! Although I've had success every day of the week, folks
seem most responsive Monday lunchtime to Friday morning Eastern
Time.
In the next subject I will discuss the whole concept of Paid
Traffic, and how you will have to cover your ears not to be
overwhelmed by all the emails you will get about it :-)
Using Adwords
I probably should have
brought this up sooner, since by now, you’ve received numerous
offers for products that say you can make a gazillion dollars,
and they are usually referring to various uses of Adwords. The
problem is, if you don’t spend some money, and test Adwords
correctly, you can be out of some money yourself, and never
reach those lofty goals. Therefore, consider Adwords as a
possible way to make money online, but not necessarily the way
you will follow. It is NOT for everyone.
Adwords is the opposite of Adsense. Remember when you placed
those little ads on your blog early on, and made money when
people clicked on the ads? Well what if YOU placed those ads,
and YOU paid people money through Google when folks clicked on
them. Sound silly? Well no, not necessarily. You see, if you can
figure out the right amount of money to spend, to gain a certain
number of clicks, and you know your product has a conversion
ratio (the percentage of people that buy the product compared to
the number that clicked on the ad) that will make you money in
the end, it can be money very well spent.
Adwords takes tweaking and testing and spending, and is
something I’ve tried, had just a tiny bit of success with, and
moved on from. That is because I don’t have the patience for it.
However, you may be more analytical, and if you are, you may do
very well indeed by purchasing products that teach you how to do
an Adwords campaign!
Cash Management and
Affiliate Payout Systems
Now that you are
beginning to sell your own products, it is time to start
inviting affiliates, or those really close-ally affiliates known
as JV Partners, to promote on your behalf, for a commission.
This is the opposite of course of when you were promoting other
people's products and getting a commission yourself.
There are three basic ways to pay affiliates, they are all
tricky for different reasons.
1. Direct pay
Direct pay, is a system that allows the buyer to pay your
affiliate directly. It works primarily when using Paypal. The
payments alternate depending on the commission, for instance, a
50% direct-pay plan would alternate payments 1 to you, then 1 to
the affiliate, then 1 to you and one to the affiliate again.
The advantage of this type of system is that you never have any
of the affiliate’s money in your hands, so you are not
responsible to have to pay him or her later.
The disadvantage is it gets extremely confusing for the buyer
since they may buy from you but pay to someone else. It can be
difficult to track refunds.
2. Future pay (Mass pay)
When you collect all the money yourself and then pay affiliates
later, as you would do when signing up to Paydotcom.com as an
example, the burden is on your to make sure your affiliates get
paid. The advantage of this is that you can take care of all
refunds yourself, and then pay your affiliates after refunds are
processed. The disadvantage is that your affiliates have to wait
to be paid, and you have to remember to pay them. There are also
income tax considerations with this method.
3. 3rd Party Pay
The most notable 3rd party system is of course Clickbank. In
this case, your affiliates have to wait to get paid, but they
know they can trust Clickbank to make those payments. Clickbank
holds the money for both parties for several weeks or more, and
handles all refunds. The advantages of this are obvious, the
disadvantage is the waiting period.
With your Netprosoft account, you get your own Affiliate
Management system to every possible payment processor there is
and you control everything from one control panel...
There are several
payment processor and affiliate payment systems you can purchase
for yourself if you arent’ using Paydotcom.com or Clickbank.com
including Rapid Action Profits, Surefire Profit System, and JV
Manager.
As I recommended
above, the best choice for you will be the Netprosoft program to
handle all your Internet Marketing needs including affiliate
management tools...
$7 Sales and Dimesales
If you want to build a
list of “buyers”, which is recommended, you can do so by
inviting affiliates to promote your products, and capture the
buyer’s information (email and name) just before receiving their
product that they bought. To make this list grow faster, selling
products for $7, or under $10 in general, will increase the
number of sales, and thus the number of buyers to your list. You
can invite affiliates to promote for you through forums, or by
announcing it on the site IMNEWSWATCH.com. If you want to add to
this group of affiliates, you can let them get 100% of the
commission, and choose a direct-pay method, which we discussed
earlier. You can still get paid on a possible “one time offer”
which we will discuss in the next section.
Another way to REALLY increase the number of sales, and thus
buyers leads that you can get, is to hold a dimesale, which
requires a special script, or plug-in to do it. Rapid Action
Profits currently offers a plug-in I believe to do a dimesale,
and I think JV Manager 2 will do it automatically.(The new
system Delavo from John Delavara may have a dimesale option).
Dimesales increase with time so many buyers flock to the product
initially, then trail off. In this initial burst of sales, you
can give away all of your commission to the affiliates of yours
who will get paid a small amount, but make lots of sales. They
are handing you their buyer’s leads though, which is good for
you.
Using one time offers (OTOs)
It is absolutely
true that you are leaving money on the table if you aren’t using
one time offers or some kind of upsell. You can either find a
way to offer an additional product, or resale rights to your
product on the same sales page, or you can add an offer that
folks will see just one time, increasing the incentive to buy
it, after they purchase the original item.
One time offer software is included in many of the payment
processing/affiliate systems already mentioned, but you will
have to do some research here. One thing you should note is that
you can give away all your commission on the “front end” product
in a low-cost sale, and still make out very well with a 50%
commission scheme on the One Time Offer product which you are
also selling.
My best luck with “OTOs” has been when the price of the OTO is
less than 2X the price of the original product. Try that next
time you release a product with a one time offer, and despite a
lower amount of money per sale, I think you will take in enough
sales to make up for the difference, and then some.
There are numerous twists to one time offers. For instance, you
can send buyers who say “NO” they aren’t interested, to a second
offer at a reduced rate, for something similar, but not quite as
complete.
Private Label Rights
Products
Private Label Rights
products allow the buyer to turn those products into his or her
own. The problem is, even though it allows the buyer to put
their name on it as the publisher, PLR is sometimes sold with
limited rights in terms of passing along the Private Label
Rights, or even the Master Resale Rights to that very product.
In other words, you can change the product, put your name on it,
etc, but can’t even sell the Resale Rights to it yourself.
That is not always the case, but you should be very careful when
purchasing a Private Label Rights product if you want to have
unlimited rights to turn it around.
There are different products that come with Private Label
Rights. PLR videos are not a great example, since you can’t
really change the video content. I hardly consider video series
true Private Label Rights content. PLR products are great if you
get liberal rights to resell them. PLR content such as articles
are great for putting things together.
PLR content can be your best friend, but choose wisely. Make
sure it is interesting, well written, and up-to-date.
Free Traffic from Search
Engine Optimization (SEO)
Search Engine
Optimization, also known as “SEO” is an excellent thing to do.
You can tweak your websites, or even your mini-site sales pages,
and squeeze pages so that they are picked up more readily by the
Search Engines such as Google. This means you are in a sense
getting free advertising.
SEO works best if you are in a “niche” that is not too heavily
populated. One of the tricks to SEO is to establish yourself
with something called “Long Tail Keywords” For instance, Todd
Gross, when he began his Voice Over service, chose to use “Voice
Over Guy Utah”. Which immediately brought him high rankings when
he did some SEO to optimize that particular term. He then tried
to get “Voice Overs Utah”, and Voice Overs Salt Lake” to be
ranked high, through SEO, and that worked too, but he of course
was not successful at the term “Voice Overs” alone, as that was
overcrowded, being a “short-tailed” keyword.
There has been a lot written about SEO and you will have no
problem finding out a lot of the simple ways you can get those
higher search rankings.
Selling your online
services, OFFline...
One of the
hottest up and coming areas of Internet Marketing is selling
your online expertise to offline shops in local areas. The
“Yellow Pages” are dying, and folks are searching for businesses
almost solely online. This means that ALL businesses now,
whether they are a contractor, or a flower shop, or a
restaurant, must get onto the Internet in a hurry to complete.
If you offer to perform Search Engine Optimization for their
websites, or if you even build a website for these businesses,
they mayl pay you a tidy sum. However, the days of getting paid
big-bucks are ending as there is more and more competition in
this area, and you need to check into this right away if it
interests you so you can get your foot in the door, now, while
it is still open. The competition is also driving the price down
quickly.
This completes your tutorial of Internet Marketing. I have
attempted to take you down the road in a very disciplined,
focused manner to get you involved correctly, rather than
haphazardly. However, you need to study each topic thoroughly on
your own, and come back to this tutorial to make the best of
each topic. Some folks are literally making 6 figure incomes
within a year with these methods outlined. Good luck to you in
your marketing efforts!
